From Word-of-Mouth to Brand Breakthrough
Nouvelle Body Therapies had long enjoyed a loyal, word-of-mouth client base, particularly within the entertainment industry. Their concierge-level care and cutting-edge Electro Lymphatic Therapy treatments made them a hidden gem in the wellness space. But to grow intentionally—without losing the boutique, high-touch feel that made them special—they needed more than referrals. They needed a story.
Scaling Without Losing Soul
Nouvelle came to us with a clear aspiration: elevate their digital presence and broaden their audience, while staying true to the luxurious, personal experience that had built their reputation. Before partnering with STOUT, their marketing consisted of a simple website and a few lifestyle photos shared online and in print. What they lacked wasn’t quality—it was cohesion, reach, and emotional resonance.
Strategic Storytelling Meets Full-Service Execution
We didn’t just show up to shoot—we partnered to define a creative vision that could scale with the brand. Through our brand campaign methodology, we led Nouvelle through creative consulting, content planning, and production strategy. Our goal was to create more than assets. We set out to build a visual world.
To anchor that world, we introduced three recurring characters across all campaign assets—giving the brand a set of recognizable, story-driven anchors that could be extended in future advertising. This narrative framework helped unify every deliverable across platforms, making each video and image feel like a chapter in a larger story.
Creative consulting
Video advertisements
Photography
Social media assets
Pre-Production
Production
Post-production
This production was a masterclass in efficiency and creative scale. Using just:
= Over 200 Assets Delivered
More Than Just Beautiful Content
Nouvelle walked away with a suite of content that did more than look good—it worked. Their new brand anthem video and social media content helped position them as both exclusive and accessible. It allowed them to reach new audiences without alienating their original base. With a story-first campaign, every frame helped tell the same brand truth: Nouvelle isn’t just another wellness provider—it’s an experience.
“Working with Stout to develop our brand campaign was an absolute game-changer. They captured our vision while blending the science of Electro Lymphatic Therapy with our concierge level experience. We were amazed at how much content they produced within our budget and timeline, all while maintaining a high level of creativity and professionalism. Stout truly helped us stand out in the wellness scene.”
— Maria Mlynarek, Part Owner & Head Technician, Nouvelle Body Therapies
This campaign is a prime example of what happens when strategy and execution work hand-in-hand. By investing in story upfront and producing multiple assets simultaneously, Nouvelle received high-quality content at scale, without diluting their brand identity.
We weren’t just a production vendor—we were creative partners. And the results speak for themselves.
