Where Sustainability Took Center Stage
The Climate Pledge turned to us to bring their sustainability message to life on one of the world’s most iconic stages.
Designing a billboard for Times Square is no small task—especially when you’re working against the clock, with irregular architecture, and a global brand’s vision on the line.
A Bold Billboard. A Tight Timeline.
The Climate Pledge needed an animated billboard for Times Square that would spotlight their electric delivery vehicles and sustainability initiative. The design had to cover the side of a large office building while factoring in multiple non-uniform window cutouts. The timeline? Very short. The expectations? Very high.
This was their team’s first time building a billboard with these unique constraints, and they needed a partner who could guide the process—from ideation to execution.
This wasn’t just a billboard—it was a digital canvas with architectural quirks. We partnered with The Climate Pledge to develop the creative direction and animation from scratch. That meant handling research, visual strategy, storytelling, and seamless collaboration with their internal teams.
We leaned into natural elements and EVs to emphasize the brand’s sustainability message, using visual framing that incorporated the building’s windows as an intentional design element.
Creative Development
Concept Design
Animation
Art Direction
Client Collaboration & Revisions
For STOUT, this was a first: our debut billboard design. And we didn’t just pull it off—we made it iconic.
We engineered the visual narrative to play seamlessly across a massive digital screen, working around architectural constraints and delivering a cohesive brand message. Every frame was optimized for impact and built to loop naturally.
The animation loop debuted in the heart of Times Square, where it was met with enthusiasm from The Climate Pledge and made a striking impact on all who passed by. What could’ve been a logistical headache became a visual statement.
When the pressure’s on and the format is unfamiliar, STOUT brings clarity and craft. We thrive on new challenges—and for The Climate Pledge, that meant creating a billboard that was not just beautiful, but built to fit the space, the message, and the moment.
From digital storyboards to architectural integration, our team made sure nothing was wasted and everything was designed with intention.
